Web design encompasses many different skills and disciplines in the production and maintenance of websites. Web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up.
A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, and logo. When all of these parts of the business are working well, the overall brand tends to be healthy.
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Features of Branding
Your business has visual elements that make it stand out from your competition. Use that to your advantage in your marketing efforts. Whether it is a logo, font, or color scheme, having it included can help make your brand recognizable.
A professional appearance builds credibility and trust. People are more likely to purchase from a business that appears polished and legitimate. Emotional reactions are hardwired into our brains, and those reactions are very real influencers.
One of major components of your brand is your logo. As the “face” of a company, logo design is critical because that simple graphic will be on every piece of correspondence and advertising.
The medium chosen and demographic targeted for advertisements builds a brand. Too broad a focus, and the company fails to create a definable impression of the company in the minds of would be customers.